Charles Sturt University
Charles Sturt University

Design affects : East West Effects

Project Team

Craig Bremner and Martin James

Project Themes

  • Design

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This research asked what people in China make of the process called design? To get a relative sense of their answer, it also asked what does a post-industrial consumer culture (in this case Australia) make of design? Using a unique survey method the resulting perceptual framework evaluated the relative grasp of design; examined whether the same evaluative frameworks exist across what is left of the East and West dialogic; and tested whether the visual vocabularies of these cultures differ.

Preliminary findings indicate that the Chinese perceptual evaluation framework is more complex than that employed by Australians and questions the ability of design to affect differentiation in a global context.