Charles Sturt University
Charles Sturt University

Dr Donald Alexander

Dr Donald Alexander

Bachelor of Laws, Otago University, New Zealand, MA (Communication - Org.Comm.), CSU and Doctor of Philosophy (CSU)

Profile

"The really interesting aspect about the public relations and organisational communication courses are how many graduates you keep meeting with employment in the corporate world, in consulting and not for profits. Zoos, blood banks, financial services, high tech companies and strategic consultancies are only a few of the many exciting and diverse jobs that the course prepares you for."

Donald Alexander has held senior public relations management positions in both the finance and manufacturing sectors. He has also managed consultancies in technology and general sectors.

Donald is now a Senior Lecturer in Public Relations and Organisational Communication, in the School of Communication and Creative Industries. Prior to joining CSU, he worked as a Senior Lecturer in Public Relations and Professional Communication at Central Queensland University.

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Teaching

I am currently responsible for the first year public relations subject, COM116 internally on the Bathurst campus and also the DE version; I also coordinate COM322 Global and Regional Public Relations, a third year subject and COM538, Communication in Organisations, a distance Master's degree subject and supervise in a Master's dissertation subject. There is also Honours subjects COM416 (research methods) and COM418 (directed readings). In session two I coordinate the public relations component of CCI300 a capstone final year subject that involves a project, a research paper and a portfolio. As well I am responsible for COM540, a Master's subject on corporate culture and communication and COM232 Public Relations Strategy.

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Research

Donald is enrolled in a PhD at Charles Sturt University where he is studying aspects of leadership communication. He is Research Productive and his interests are:

  • The impact of technology on public relations practice
  • Organisational communication: communication satisfaction and productivity
  • Media-agenda setting, perception management and corporate image
  • Ethics in contemporary public relations practice

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Publications

  • Alexander, D., (2002). "New Information and Communication Technologies and the 'Demassification' of Public Relations," Australian New Zealand Communication Association On-line Journal. July, 2002.
  • Alexander, D., (2004). "Changing the public relations curriculum: A new challenge for educators." PR-ism Online Public Relations Journal.
  • Alexander, D M. (2006) "Reframing Leadership Communication: Consequences for Organisational Leaders Resulting from Communication Failure: An Australian Case Study" Refereed paper presented to the Australia New Zealand Communication Association conference in Adelaide. http://www.adelaide.edu.au/anzca2006/conf_proceedings
  • Schoenmaker, S and Alexander, D.M. ( 2012). Live cattle trade-The case of an Online crisis, Social Alternatives, 31(2), 17 peer reviewed journal, (http://search.informit.org/browsePublication;py=2012;vol=31;res=IELAPA;issn=0155-0306;iss=2).

Conference Papers

  • Australia New Zealand Communication Association Conference at Sydney University - "Trust and the CEO" 2017
  • Alexander, D.M. (2016). What digital skills are required by future public relations practitioners and can the academy deliver them? Prism, 14(1).
  • Alexander, D. (2007). "The Chief Executive Officer, communication and reputation: What competencies are required" (PDF, 95KB); Refereed paper delivered at 14th International Public Relations Symposium, Bled, Slovenia, July 7, 2007.
  • Alexander, D. (2001) "Media Online: Influencing Media in the Era of the Internet." Corporate Communication and Technology, New York Conference Board conference, Sydney, Australia, 1 March 2001.
  • Alexander, D. (2001). "How will the Quality Agenda affect Public Relations" Australian Vice Chancellors Committee, Public Relations and Marketing Conference, Townsville, 26 July 2001.
  • Carroll, J., Simmons, P., Cameron, D., and Alexander, D. (2010). Future-proofing a strategic communication team for a major government department, paper presented at 17th International Public Relations Research Symposium, Bled, Slovenia. This paper won the conference special prize.
  • Alexander, D.M. (2011). What communication competencies do CEOs need? Paper presented at Australia New Zealand Communication Association conference, University of Waikato, Hamilton, New Zealand.
  • Hillsdon, A. and Alexander, D.M. (2011). Does the Australian rural media represent its key audiences in today's changing world.? Paper presented at The Land, Past, Present And Future Symposium, May, 2011 (Bathurst Campus, Charles Sturt University).
  • Schoenmaker, S and Alexander, D.M. ( Live cattle trade-The case of an Online crisis, Social Alternatives, 31(2), 17 (referred journal article).
  • Alexander, D.M.(2013). A new communication paradigm: Using mixed-methods research and a cross disciplinary approach to identifying the communication competencies of Chief Executive Officers. Paper presented at Australia New Zealand Communication Association conference, Curtin University, Perth Western Australia.
  • Alexander, D.M. (2016). What digital skills are required by future public relations practitioners and can the academy deliver them. Peer reviewed paper presented to 8th International Forum on Public Relations and Advertising, Wellington, New Zealand, 26-27 January, 2016. A paper on this presentation has been accepted for publication in Prism online journal.

Book Chapters

  • Alexander, D. 2008. Chapter 8 "Internal Communication and Improving Productivity and Morale at AMP," from Sheehan, M and Xavier, R. 2008. Public Relations Campaigns, South Melbourne, Oxford University Press, pages 114-124.

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