Charles Sturt University
Charles Sturt University

Mr Brett Van Heekeren

Mr Brett Van Heekeren

BA Comm (Advertising); GDip MKT MA (Communication Studies)

Brett is an experienced media practitioner through two decades of work, in both metropolitan and regional settings, as a radio producer, presenter, marketer and manager. He has also undertaken roles in advertising and media agencies such as Clemenger, McCann and Starcom. Prior to becoming an academic Brett ran his own communication consultancy, "Media Allsorts", which provided both creative and strategic services to clients. Brett has been a member of the advertising teaching staff at CSU since 1998 and held the position of Course Director for five years.  In 2002 he was the recipient of the global IAA Harrison Award for excellence in teaching and has received two ALTC Citations for outstanding contribution to student learning in 2008 & 2010.  In 2004 Brett co-authored his first book titled "Advertising Ethics", through Pearson Ed publications, and has research interests in "professional, practice-based and authentic learning" practices and the impact of ‘authentic’ communication tactics.

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Brett teaches across the disciplines of Advertising and Radio in particular the Advertising Creative Process, Advertising Principles, and the Project Management process for Media and Communication.

International Teaching Awards

  • 2002 International Advertising Association Harrison Award for excellence in teaching

National Teaching Awards

  • 2008 Australian Learning and Teaching Council Citation for outstanding contributions to student learning. Brett's citation was titled: sustained innovation and dedication to university teaching using situated learning strategies to enhance learning and produce significant graduate outcomes in radio and advertising.
  • 2010 Australian Learning and Teaching Council Citation for outstanding contributions to student learning. The citation was titled "For building an effective sustained relationship with industry stakeholders to create an innovative learning environment for Commercial Radio students".

University Awards

  • 2009 Faculty Award for Academic Excellence (Teaching and Professional Excellence)
  • 2008/09 Education For Practice Institute Teaching Fellowship

Scholarship of Professional and Practice-Based Learning

  • 2008/09 CSU Teaching and Learning Scholarship
  • Lessons from the -Explaining Voice-: Radio broadcasting as a model for effective and distinctive educational podcasting. Investigators: David Cameron, Brett Van Heekeren, Michelle O'Connor
  • Lessons from the -Explaining Voice-: Radio broadcasting as a model for effective and distinctive educational podcasting. Investigators: David Cameron, Brett Van Heekeren, Michelle O'Connor

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Brett’s research interests are in the areas of professional and practice-based learning, in particular the role of authentic learning experiences and their impact on professional identity. Brett has also investigated the concepts of intimate and authentic communication tactics in both the media environment and in learning situations, including the burgeoning practice of podcasting.  Brett’s co-authored book on Advertising Ethics, interrogated these tactics from an ethical standpoint. His continued work in this area intends to deepen an understanding of ‘authenticity’ in communication practice and learning design.

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Professional Associations

Brett is a member of the following professional associations:

  • World Association of Cooperative Education (WACE)
  • NSW Chapter of Australian Collaborative Education Network (ACEN)

From 2010-2011 Brett held a position on the National Executive of Australian Collaborative Education Network (ACEN)

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Books

  • Spence, E.H., & Van Heekeren, B., (2004) ‘Advertising Ethics’, New Jersey: Pearson Prentice Hall

Non Refereed Publication

  • Cameron, D., Van Heekeren, B., & O’Connor, M. (2010). Scholarship in Teaching Fund Project Report.
  • Van Heekeren, B. (2005). Edge of reality: Situated learning and cognitive apprenticeship in a communication degree. Bright ideas and evolving evidence, 183.

Refereed Conference Proceedings

  • Cameron, D. & Van Heekeren, B. (2008) ‘Hello and welcome to the show: Applying radio's 'explaining voice' to educational podcasting', in conference proceedings 25th Ascilite conference, November 30-December 3, 2008

Non-Refereed Conference Presentations

  • Van Heekeren, B. (2012) ‘Imagining the Inbound Journey: the effect of a practice-pedagogy on 1st year students’ professional identity’, ACEN 2012 National Conference: Collaborative Education-Investing in the Future (Presentation), 29th Oct – 2 Nov 2012.
  • Van Heekeren, B. & Maxwell, D. (2011) ‘Using Interact to manage Advertising student internships’, CSU ED Transforming University Education (Presentation), 15-17 November 2011.
  • Van Heekeren, B. & Maxwell, D. (2010) ‘The whole kit and caboodle: A holistic approach to work-integrated learning’, CSU ED 2010 Educating for 2020 and Beyond (Presentation), 9-11 November 2010.
  • Van Heekeren, B. & Cameron, D. (2009), ‘Classrooms of the mind: Using Radio’s explaining voice to create a sense of shared place’, Ascilite Conference 2009 Same Places, Different Spaces (Interactive session), December 6-9, Auckland.
  • Van Heekeren, B. & Cameron, D. (2009), ‘Conveying the authentic voice: Transforming the podcast experience using radio’s explaining voice’, CSU ED 09 Learning and Leading in University Education, 25-27 November 2009.
  • Van Heekeren, B. (2009), (Presentation), ‘What a feeling: An emotional case for the role of fieldwork in WIL’, CSU ED 09 Learning and Leading in University Education, 25-27 November 2009.
  • Van Heekeren, B. (2008) ‘Tackling WIL: Making sense of the practice based education phenomenon’, CSU ED 08 Educational Interactions and Curricula (Presentation), 19-20 November 2008.
  • Van Heekeren, B. (2008) ‘Acceleration to legitimation: A successful WIL model using the principles of 'legitimate peripheral participation’, WACE Asia Pacific conference, 30 Sept - 3rd Oct, 2008
  • Van Heekeren, B. (2008) ‘Engineering the Inbound Journey: Designing WIL Assessment Tasks Within a Legitimate Peripheral Participation Framework’, Poster Presentation. RIPPLE 'Action Research and Professional Practice' Conference, 7 & 8 February 2008, Wagga Wagga
  • Van Heekeren, B. (2007) ‘Work-Integrated Learning: An 'outside in' approach’, Charles Sturt University Professional Experience Network Conference, 6th - 8th Nov, 2007
  • Van Heekeren, B. (2007) ‘Intimate Engagement: The effectiveness of podcasting as an e-learning tool’, CSU FULT presentation, 2007
  • Van Heekeren, B. (2007) ‘Fringe Benefits: partnering an industry body to deliver a true legitimate peripheral participation program’, Australian Collaborative Education Network Symposium 07, University of Western Sydney
  • Van Heekeren, B. (2005) ‘Down to business: a university-industry partnership that delivered ROI’, Radio 2005 Transnational Conference, Melbourne
  • Van Heekeren, B. (2005) ‘Edge of reality: Situated learning and cognitive apprenticeship in a communication degree’, Charles Sturt University Learning and Teaching Conference, Bathurst
  • Van Heekeren, B. (2005) ‘Hello listener: Podcasting, an interactive e-learning opportunity or just another transmission?, Charles Sturt Learning and Teaching Conference, Bathurst
  • Van Heekeren, B. (2003), ‘The student practitioner: Origin of a species’, CSU Public Lecture Series. (Presentation)
  • Van Heekeren, B. (2000) ‘Kajulu - the CSU Student Agency Concept’, IAA World

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