What makes the School of Information and Communications Studies courses the pre-eminent communication courses in Australia is not simply the numerous national and international awards our students have won. It is our singular focus and dedication to preparing you for a career in your chosen profession. Everything we teach and everything you learn is focused on ensuring that when you leave Charles Sturt University you are industry ready to literally 'hit the ground running' in an advertising creative or media agency or marketing company. Not surprisingly, our graduates are in demand by the advertising industry, with an exceptionally high employment rate.
The Advertising and Advertising / Marketing courses at Charles Sturt are professionally focused. Learning and teaching is based on acknowledged and absolutely current industry practice and is designed to provide you with a local and global communications perspective. As such they equip you with the research, analytical, strategic, conceptual, creative, and interpersonal skills to be effective, employable and ultimately successful in the competitive world of marketing communications. These courses are among a select few in Australia to be accredited by the International Advertising Association (IAA). Successful completion of these courses entitles you to the internationally recognised IAA Diploma in Marketing Communications with your Charles Sturt degree.
You come to Charles Sturt as a student. You leave as a young professional. Our courses are led and taught by professionals from the communication industry, with the full support of the industry. Led by Course Director, Brett Van Heekeren, and supported by Advertising lecturers David Maxwell and Anne Llewellynn to provide students with both essential academic knowledge as well as contemporary industry and practitioner skills.
Kajulu Communications is the internationally awarded on-campus student communications agency of Charles Sturt. The word Kajulu is a Wiradjuri word which means 'to look ahead'. Since its inception Kajulu has become a model and a bench-mark for innovative teaching and learning strategies. However, whilst other institutions have attempted to emulate the concept, none have enjoyed the success or earned the accolades that we have. Kajulu replicates a real advertising agency in every way, from systems, procedures and responsibilities, to student roles and outcomes from client briefs to the development and presentation of industry-standard integrated marketing communication campaigns. And, in more and more instances, campaigns that are actually going to market.
Final year students leave the traditional lecture halls and tutorial rooms behind as they work almost exclusively in the agency environment of Kajulu, in effect completing a full year's practical internship whilst still at University.
Since its launch in 1993 the Bachelor of Communication, Advertising and Bachelor of Communication (Advertising)/ Bachelor of Business (Marketing) degrees have grown significantly. A significant proportion remains active in the Industry around the globe today.
One great way to remain connected with those established in Industry and your peers is to join the professional Social Network LinkedIn and the Charles Sturt 'Advertising' Degree Alumni group Kajulu+.
Kajulu students have worked on campaigns for regional, national and international companies. Clients are many and varied and have included:
International companies and brands such as:
National brands and products including:
Charity and not-for-profit organisations including
Proof of the success of our teaching and learning strategies lays with the students themselves, their awards and their achievements. We are the most internationally awarded IAA-accredited University in Australia. We have won the prestigious IAA InterAd World Advertising Championship three times from a global field of tertiary education institutions, and have been Asia/Pacific Champions on two other occasions. In Australia we have won the IAA Big Idea National Advertising Competition eight times since its instigation in 2003 with campaigns for not for profit organisations including Assistance Dogs Australia, Frontier Services and Good Beginnings Australia. A campaign created by a Kajulu team for the international charity organisation Habitat for Humanity was selected for national exposure in the Australian marketplace. In other words, you are joining illustrious company, winners in every sense of the word.
As a mandatory component of your course, in your final year you will complete a 4 week intensive internship (not work experience!) in an advertising creative or media agency or marketing company. Internships are carefully managed to ensure that you are able to put the practical skills developed in Kajulu to productive use.
You arrive as students, young adults. Our goal is to see you leave as young professionals. Graduates of the Bachelor of Communications (Advertising) and the B Comm (Adv) / B Bus (Mkt) courses join IMC, creative, direct response, digital media, experiential agencies, sales promotion and marketing companies in planning, client service, creative, production and media roles. Regardless of your eventual role, CSU and Kajulu students are amongst the most wanted graduates in Australia.
"There is no university experience better than studying advertising at Charles Sturt University. The course provides you with the opportunity to work on real briefs for real clients and learn from lecturers with real industry experience" Joe Peschardt , Group Account Director, Ogilvy, Sydney